Fathom wanted a fun and engaging Christmas marketing campaign. To keep on brand with the submarine theme, I created an integrated snow globe campaign. Clients received a Christmas card with a link to a microsite and a unique code used to enter. Each day clients could play by shaking the globe by shaking their mobile device or by pressing the play button on desktops.  The globe would reveal if they had won one of the many instant prizes. This campaign was so successful it was re-skinned and used again the following year.